ROI of DEI - White paper
How to show corporate buyers that their investment in DEI will pay for itself
For DEI Consultants who want to attract warm leads
11 pages (PDF) - Updated August 2024
- Do you need help attracting 3-5 warm leads per week?
- Would you like to communicate with buyers using numbers?
- Are you rushing through 100 slides to convey one message?
Imagine if you can do this
- Want to discover a framework that could generate 3-5 weekly warm leads?
- Ready to find out which metric is MOST crucial to your prospects?
- Want to transform 100 data points into ONE "aha" moment for your buyer?
ROI of DEI White Paper will help you to
- Win warm leads by targeting specific pain points of corporate buyers
- Cut through the clutter of ROI metrics to find the insights that truly matter
- Show Important Insights through collaboration with prospective clients
Studies that inspired me to write the White Paper
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Testimonials
The ROI of DEI white paper is fantastic.
Board of Director
First of all; thank you for writing this extremely important white paper. As the world is run by money, making the DEI "talk money" is now more important than ever.
DEI-Ambassador | Head of Marketing
In the ever evolving landscape of DEI, Vikram offers you key actionable insights as to how to measure your DEI initiatives, obtain impact, and receive value in return.
Host of Environmental Social Justice
The ROI of DEI. Does it exist? Can DEI be quantified and distilled into a relative return? Unequivocally, the answer is yes. A deeper question is, 'How do you accomplish this'? This white paper will help practitioners do just that: quantify the ROI. Thanks to Vikram Shetty for taking the lead on this.
Certified Diversity Executive
It’s full of clearly evidenced good advice, so I imagine that DEI consultants will find it very valuable.
Certified facilitator of LEGO® SERIOUS PLAY®
I firmly believe your White Paper validates the fact that a deeper understanding of DEIB is needed to understand it's impact on business ROI and the bottom line. ROI of DEI can act as the foundation for DEIB initiatives, overall infrastructure and development of policies and procedures.
DEIB Speaker
Vikram, you are definitely on to something here, and adding a reference/comparable to a similar industry that is not aligning business metrics to the ROI of DEI would be a powerful addition in a discovery conversation with your model.
AVP, National Diversity Council
It was such a well-written paper, so well done on that! I really liked that the gap between DEI and business value was bridged. It was helpful that there were also credible studies that supported this.
DEI Consultant
I've read your whitepaper and can see the value of having the framework and scorecard to measure DEI and the ROI of it. So, I can understand how DEI Consultants would use this to support them in their conversations with clients. I already use a framework and scorecard in my consultancy, so I recognise this as a game-changer when working with clients.
Inclusive Culture Change Leader
Your suggestion to demonstrate the ROI of DEI is crucial. The idea of an assessment framework tailored for corporate buyers is excellent, and the overall tone is professional and informative.
Academic Researcher
Vikram Shetty's ROI of DEI is a must read for any DEI consultancy and practitioner. The white paper offers a step by step guide on how to help commissioners see the value of DEI work, and helps you go well beyond “you should do this because it is the right thing to do”. An invaluable resource.
EDI Consultant
Leading with business ROI of DEI is always a good starting point, and this white paper shows you how to do it. The best part of the white paper is that it has designed the framework using the KISS (Keep It Simple, Silly) method. The simplicity of the diagram's explanation makes it easy to understand. I can see how this can be a powerful tool for the consultant during a sales interview. I really appreciated the white paper that I have utilized in my workplace assessments
Psychological H&S Consultant
DEI consultants can now use this simple questionnaire structure to define relevant business-driven DEI metrics, not just aligning these metrics back to the business results but also showcasing how these will contribute to the desired ROI for the business. It is a great cheat sheet, indeed.
DEI Business Process Expert
Great white paper, Vikram! My key takeaway is that we need to move away from “one size fits all” approaches to DEI consulting. Positive business outcomes can only be achieved with targeted and tailored DEI initiatives. And a sure way to figure out what a business truly needs is to conduct an assessment. Love it!
Founder of DEI Pro Finder
I love how this white paper provides a practical approach to demonstrating the ROI of DEI initiatives. The step-by-step guide to creating an ROI of DEI assessment is particularly helpful, offering a structured framework for consultants to effectively showcase the tangible benefits of their work. I think this can support internal DEI leaders looking to make the business case for their work as well! I highly recommend this white paper to anyone seeking to make a more compelling case for DEI.
DEI Practitioner
This white paper puts the psychodynamic approach into a business context in a very satisfying way. When approaching a consulting project, we must consider the emotional life of the organisation in order to make sustainable change, and that means addressing the unconscious motivations of the decision-makers. This can often feel vulnerable for leaders, and what Shetty has done here, is reframe the questions so that we can deliver a change project that suits not just their goals, but their drives. It's so exciting to have this in the world, and I look forward to seeing the change it will make.
Accessibility Consultant
The white paper is excellent! Most of my work falls under these frameworks. For those that are looking to escalate to more technical DEI work and strategy, this resource will help elevate your work.
DEI Consultant | Outdoor Industry
The white paper is really helpful - appreciate you sharing it. As a DEI and Social Impact Measurement consultant based in Australia, I believe it will be a really useful resource for communicating the importance of DEI and engaging the corporate sector.
DEI Consultant
This white paper gave me a TON to think about - so thank you for that (blows through the rest of the day and not looking at my to do list...)
DEI Consultant
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Frequently Asked Questions
Who is this White Paper for?
DEI Consultants and DEI Consulting Agencies.
What will I learn from the White Paper?
You will learn a way to talk about the ROI of DEI so that you can communicate with your buyer in a way that aligns with their business goals. You will also learn about a 3 part framework along with an example. You will find 3 ways to deliver and you can see 3 benefits of this framework that will impact DEI.
Why are you writing this White Paper?
I observed that DEI consultants are passionate about the topic. They come from the point of Ethical and Moral compass. Yet, in the world of business, success is often measured in revenue, profits, and market share. Bridging this gap isn’t just important—it’s essential. There is a connecting link and it needs to be communicated loudly if you truly care about DEI. Imagine the impact you will create if you can double the number of clients you serve. When you truly care about diversity, equity, and inclusion, the results speak volumes.
What is the ultimate goal of this white paper?
I want to share a framework with DEI consultants that they can deliver in 3 ways, one of which can be done in 1 business day without additional cost to attract warm leads.
What do I wish the white paper would do to you?
I wish it would give DEI consultants a way to look into the business benefits of DEI and, more than that, an easy way to communicate with corporate buyers. The magic will be once the DEI consultant starts implementing it to grow their business. Thus making a bigger impact towards DEI.
Who has reviewed this paper?
The white paper is reviewed by people in the DEI community with job titles including Board of Directors, DEI-Ambassador | Head of Marketing, DEI Consultant, Certified Diversity Executive, Founders, Inclusive Culture Change Leader, Podcast Host, Diversity & Inclusion facilitator, TedX Speaker and others
How many days did it take to publish the paper?
It is one of my longest writing projects. I took the challenge to do it properly by taking a 50-day challenge, I kept positing details on LinkedIn since then and in the end it took me 84 days
Who else can benefit from the idea in the white paper?
Other organisations working in the DEI space, namely DEI Recruiters, DEI Training Organisations, Non-Profits, Think Tanks, Investment Membership Communities, Inclusion Management Companies, Research, Network membership Charities, Shareholder Advocacy Organisations and Industry Associations, to name a few, can also benefit.
Can I read the white paper on mobile?
Yes, you can, and for the best reading experience would be to turn the phone horizontally. The format of the white paper is kept simple and can be read in one flow.
Who wrote this page, anyway?
I’m Vikram Shetty, and I help DEI consultants show the ROI to get more leads. I have been doing business development, product development, and building company culture in my current role. Prior to that, I worked in the IT sector. I have about 20 years of experience.
I also host a podcast inviting DEI Consultants and have published more than 140 episodes, reaching thousands of listeners. For the past three years, I have published the weekly newsletter on LinkedIn titled Building Our Team with over 2910 subscribers.
I have helped our clients with our assessment tool for DEI Audits, Diagnostics, Workplace Equity Scorecards, Inclusive Leadership 360-assessment, Self-Assessments, Talent Inclusion and Diversity Evaluation, Inclusion Index Benchmarking Tool, DEI Maturity Model Discovery, etc