Cracking the Code: Visual Metaphors and Strategies for ESG Scorecard Engagement


by 73bit.com|November, 17 2023

3 IDEAS FROM US

I.
A visual metaphor uses familiar visual elements. In a scorecard, this could be a combination of a chart with a title and a short description.

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II.
In a group of 135 participants, 127 think that ESG scoring should include factors concerning a company's anti-corruption measures and transparency in financial dealings.

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III.
For non-essential data, note it in the scorecard or downplay it visually if it doesn't impact the message significantly.

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2 EXAMPLES FROM OTHERS

I.
Orange SA

(a) ESG performance is shown uniquely in a bar chart indicating company, sector, and sector average performance (b) Relative performance shown across sector, region, and universe. (c) Management of risks and opportunities shown on the graph.

Source: Scorecard

II.
Neone

(a) Sector min and max shown in ESG performance and trend on page 1 (b) Assurance on strategic assets risk mitigation on page 6 (c) Corporate sustainability rating shown on page 7

Source: Corporate Sustainability Rating


1 QUESTION FOR YOU

Do you publish your ESG Scorecard and get zero engagement?

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Until next week,
Team 73bit.com

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